Let’s face it when people need something they search it on Google now. They use to use maybe the yellow page or even word of mouth but now they “Google it”. And when they Google anything they use keywords that relevant to what they are looking for.
As an example, they could possibly search air conditioning repair and replacement in Phoenix, or phoenix air conditioning repair and when they go to those sites they can get your company phone number and call you if your website is fast, mobile friendly and credible.
These are the two ways they can find you on Google;
- SEO – organic results are where the websites are shown underneath the Google ads based on their website content and popularity. You can use an SEO expert in Phoenix (in the case above) or SEO agency to help you with that.
- PPC – Google adwords platform where you set a budget to have your ads show on Google’s first page for your website. You can hire PPC management company or PPC experts for that as well.
As you can see Google can be a huge benefit for you air conditioning repair or HVAC business because it puts you in front of potential buyers already searching for someone to help with their own needs.